The Road to The Show

A shift from previous marketing campaigns for MLB The Show - we decided to dive deeper into the connection between the player, the sport and the game. We sat down with 6 of the top players in Major League Baseball and had them tell us their story of making it to The Show and tied in real MLB footage, game footage and their story to show just how realistic the game can be. A coordinated social campaign with each player distributed long and short form the content across multiple platforms.

Role: Sr. Brand Manager
Company: Sony PlayStation