Overview

As a leader, marketer and strategist in the Gaming, Creator, and Branded Content space, I’ve tackled projects from the POV of the client, agency and platform side of the business. I bring 20 years of experience launching category leading products, helping hundreds of brands make great content for social platforms, facilitating Creator monetization and growth, and organizing and leading global teams.

I can help if…

  • You want to scale your business but feel limited by resource constraints

  • You aren’t sure how to tackle your brand’s social or content strategy

  • You have a product or service that needs a positioning statement and marketing strategy

  • You want to work with Content Creators but have no idea where to start

Expertise

Global Leader and Architect of High Performing Teams

With over a decade of experience leading teams in the US and globally, I have a proven track record of developing and organizing talent for efficiency within complex organizations, and motivating and coaching teams to outpace goals. I’ve successfully built and scaled businesses and teams in the US, LatAm, EMEA, APAC and Japan.

Brand & Content Strategy

Always at the forefront of social and content strategy for Fortune 500 brands, I have over 20 years experience as a marketer and strategist on the client and agency side. I’ve directed strategy on hundreds of campaigns across all categories and digital platforms - always looking for opportunities to innovate. I executed the first ever paid Facebook campaign for EA SPORTS and guided work that has been lauded for using new social features and products numerous times. I’m an expert at both strategy and execution - from in-house production to content from scaled vendors and Creators.

Creator Economy

I have worked with Content Creators and Influencers for over 10 years. In 2015 I joined the Niche business at Twitter with a focus on connecting Creators with brands for content campaigns across all social platforms. I went on to manage the global team responsible for supporting all Creators on Twitter, from product adoption & education to monetization. I’m well versed in how Creators build audiences and the opportunity web3 creates for more ownership over their communities and ways in which they monetize.

Brand Builder & Gaming Industry Veteran

Having worked through 3 console generations as a Product and Brand Manager on the software and Hardware side of the business - I bring an informed and experienced perspective on the past, present and future of gaming. I have been the lead on over 20 software launches as well as the Brand lead for the Playstation 4. I’ve rebuilt and repositioned products for both growth and scale.