Global Leader & Team Architect
Brand & Social Strategist
Creator Economy & Web3

General Manager, Leader and Marketing Executive. Architect of high performing global sales and strategy teams in the Gaming and Creator space. Over 20 years demonstrated success driving content and creative strategy for Brands, bringing category leading products to market and building businesses within the Creator Economy.

EXPERIENCE

Global Director, Head of Branded Content & Creators | Twitter | 2015 - 2022 
Global GM responsible for delivering top performing content campaigns (via Creators / Producers / Artists) for brands on Twitter. Directed sales, production, operations and partnerships teams towards 5x revenue growth over 4 years including building out business in APAC, LatAm and Japan. Managed and built team responsible for Creator monetization and product adoption.

Sr. Brand Manager | PlayStation | 2011 - 2015 
US Brand communications lead for PlayStation home console business  Led brand communications strategy, vaulted PS4 to share leadership for the first time in 8 years. Managed relationships with creative and media agencies for the launch of 12 software and hardware SKUs.

Sr. Account Executive | AKQA | 2010 
Managing the Nike Sportswear Account for North America. Managed a social strategy that stretched across the ecosystem of Nike Sportswear’s owned and earned presence and grew social platform audience by 2x.

Product Marketing Manager | EA SPORTS | 2003 - 2009 
Led brand and go to market process for over 20 SKUs. Spearheaded re-branding of EA’s NCAA Basketball franchise, increasing revenue 300% over 3 years. Grew digital and broadcast content integration levels Y/Y with media partners (ESPN and CBS)

EDUCATION

MBA, Sports Business 
University of Oregon 
Graduate Teaching Fellow

BS, Business Information Systems
University of Arkansas
Chancellor’s Scholar