Well Played, Mauer

In preparation for the launch of MLB 11 The Show - Kevin Butler is back, challenging Twins All-Star catcher, Joe Mauer, to a battle at the plate. The spot was meant to highlight the new PURE Control System – the optional ability to control your swing, pitching and fielding with the analog sticks on your DUALSHOCK 3 controller. This was the final pairing between Butler and Mauer, who left a lasting impression on baseball culture with the popular line, “Well Played, Mauer”

Role: Sr. Brand Manager
Company: Sony PlayStation
Agency: Deutsch LA