Cubs Win // TV Spot

Our launch commercial for MLB 12 The Show wasn’t just a demonstration of realism, it’s a celebration of what it means to be a gamer and, more specifically, a sports gamer. MLB 12 The Show lets you experience every big emotional moment that’s possible in baseball. Whether it’s the moment you’re called up to the majors or crushing a walk-off homer to win it all, every big emotional moment in baseball can be yours. And only The Show can deliver that with so much realism that it’s like it really happened.

For our commercial, we chose what’s arguably the greatest moment for any gamer and fan of baseball: winning the World Series. We celebrate the fans who have the longest-running loyalty and emotion behind their team to win it – Cubs fans. But whether your favorite team (or player) just brought home the trophy last year, or if you’ve loyally followed them through thick and thin, we think any gamer knows the feeling of making their biggest baseball moments happen with The Show.

Role: Sr. Brand Manager
Company: PlayStation
Agency: Deutsch LA