MLB 13 // Cover Vote

It what was the most expansive crowdsourced social media campaign for a sports video game in history, we decided to turn the decision as to who should grace the cover of MLB 13 The Show to the fans. We created hundreds of assets (video, gif, image) with our 6 cover candidates - some of the best baseball players in the world. After 1 week of voting via Twitter and Facebook, we had a winner. Below is a recap of how the voting was setup and some of the social media clips we produced as well.

Role: Sr. Brand Manager
Company: PlayStation
Agency: Deutsch LA