PS4 // Friendly Competition TV Spot

Less than a year into the PS4 launch, the target audience of buyers began to shift to gamers who like to play against their friends. To capture this audience and position the console as best suited for “Friendly Rivals”, we created a spot that shows how the competition between friends is only amped up further with PS4. The creative ran across TV and digital/Social.

Role: Sr. Brand Manager
Company: PlayStation
Agency: MOFILM