Gamer Masterpiece

Classical paintings and video games became the unlikely pairing behind PlayStation’s Gamer Masterpiece campaign. What began with a contest to crown the ultimate gamer ended with the opportunity for all gamers to create their own work of art. After painter Andreas Englund reimagined three classics, Washington Crossing the Delaware, Fury of Achilles and Liberty Leading the People, a website used image processing and custom-coded painterly effects so visitors could seamlessly integrate themselves into a Gamer Masterpiece filled with their favorite PlayStation characters. With 70 interchangeable hand-painted characters and background plates, there were more than 750,000 possible masterpieces. After creating their paintings, PlayStation gamers campaigned for votes, and the top 40 submissions were then painted and sent to the winners.

Role: Sr. Brand Manager
Company: Sony PlayStation
Agency: BBH New York