PS4 Upgrade

To help position the PS4 as the console for sports gamers, we partnered with gaming Creator Chris Smoove to “Upgrade” the gaming systems of some of the world’s best athletes to promote the launch of the PS4. A few days prior to the launch of the PS4, Chris and PlayStation gave 10x All-Star and 3x World Series Champion David Ortiz of the Boston Red Sox, and NBA All-Star and Slam Dunk Champion John Wall an upgrade from their old XBOX 360s, and challenged them to a game on the new PS4. The videos racked up nearly 5M views on YouTube.

Role: Sr. Brand Manager
Company: PlayStation