20th Anniversary PS4

PlayStation turned 20 in 2014 — and to celebrate, a limited edition version of the current console was given a retro makeover, draped in the grey of the original PS1 console. The original Sony PlayStation games console was released in Japan on 12/3 in 1994, so 12,300 Limited Edition PS4s would be available to purchase exclusively through Sony on 12/3 2014. To obtain info on how to access the store page, fans had to watch the PlayStation Experience Keynote, streaming live from PlayStation.com. In all - the product sold out in a matter of minutes.

Role: Sr. Brand Manager
Company: Sony PlayStation