PlayStation HEROES

PlayStation HEROES was an initiative that gave PS4 owners the chance to play celebrities and professional athletes in the games of their choosing, with nearly all funds raised going to charity. Gamers had a chance to challenge celebs every month.

Here’s how it worked: PS4 owners purchased and download digital themes and other items via an official PlayStation HEROES app, with each dollar spent going towards a sweepstakes entry to win one of the celebrity gaming sessions. Ninety percent of the purchase price of those items helped aid some amazing charitable organizations including Make-A-Wish, The USO and The V Foundation for Cancer Research.

Role: Sr. Brand Manager
Company: PlayStation
Agency: BBH New York