In order to highlight the all new Amazon Fire Tablet for the Holiday Season, Twitter partnered with innovative video creators to produce fun and engaging videos during the gift-giving season. Three stop-motion + magic creators produced and shared content aimed at driving purchase intent and awareness of the new Alexa functionality.
Role: Sr Manager, Brand Strategy
Company: Twitter
Client: Amazon
Super landing thanks to the @AmazonFire and #Alexa #sponsored pic.twitter.com/QkUd8AOWC2
— That Happy Family (@ThatHappyFamily) December 2, 2016
Thanks for the weather warning, #Alexa on @AmazonFire ☔️ #ad pic.twitter.com/9Mr6PtNX4d
— Zach King (@zachking) December 16, 2016
Making gift giving a breeze this season @AmazonFire #sponsored pic.twitter.com/Jna5T8yWpg
— That Happy Family (@ThatHappyFamily) December 5, 2016
New year, new @AmazonFire HD 8 for me #ad pic.twitter.com/aBC1THggdR
— Zach King (@zachking) December 21, 2016
Busy days, long battery life with @AmazonFire HD 8 #sponsored pic.twitter.com/oyoBjCSVeM
— Peter (@PeteHeacock) December 8, 2016