To celebrate the global launch of Nike’s new LBJ 14 Red Brick Road colorway, Twitter partnered with talented photographers, digital artists and streetwear influencers. The content spoke to the background of the colorway itself - the red bricks at SVSM High School. Organic posts were whitelisted and amplified across a targeted media campaign.
Role: Sr. Manager, Brand Strategy
Compay: Twitter
Client: Nike
Creations of LA for Nike:
— Niche Content (@NicheContent) May 3, 2018
the best way to predict the future is to create it. #TeamNike @nikebasketball #LBJ14 pic.twitter.com/lmhZRcxpC5
build your legacy.#teamnike | @nikebasketball pic.twitter.com/ZaaG2ZSPTb
— TQ (@Kickstq) April 22, 2017
Showing love to my City, as Lebron
— jeissonmartin (@jssnmrtn) April 20, 2017
does with the #LBJ14 University Red.@NikeBasketball #TeamNike pic.twitter.com/ekCvLz3E3X
Back where it all started. Akron, Ohio. The red brick here at SVSM transcended into sneaker form. #NikeBasketball #LBJ14 #TeamNike pic.twitter.com/pMGA8d2vXB
— Jamal Burger (@jayscale) April 21, 2017
build your legacy.@nikebasketball | #teamnike pic.twitter.com/DxhyjuKTpJ
— TQ (@Kickstq) April 22, 2017
Red. Red. Red. University Red. The new #LBJ14 shows what you should always keep in mind: your home.@nikebasketball #TeamNike pic.twitter.com/kBwOwwx3z1
— jeissonmartin (@jssnmrtn) April 19, 2017