A campaign pulled together from briefing, strategy, pitch to execution in less than 2 weeks, Twitter partnered with Nike to drive awareness for Serena Williams’ record breaking 23rd Grand Slam win by hiring amazing artists to produce content that told the story of her journey to 23.
Role: Sr. Manager, Brand Strategy
Company: Twitter
Client: Nike
Serena is THE GREATEST! She's reached an all new level of goddess having just won her 23rd Grand Slam! #teamnike #Serena23 #JustDoIt" pic.twitter.com/JDUmmf2QJa
— HUEMAN (@hueman__) February 3, 2017
Celebrating 18 years, 23 wins, & infinite determination. Serena Williams: the greatest of all time. #teamnike #Serena23 #JustDoIt @NikeCourt pic.twitter.com/kWjbR3F0C9
— Ian Padgham (@origiful) February 3, 2017
There is no victory without a battle. 💪🏽 🏆 #teamnike #Serena23 #JustDoIt pic.twitter.com/dcUQWiOvwu
— Frank Yang (@frvnkyvng) February 10, 2017
Everyone’s dream can come true if you just stick to it and work hard.” - Serena Williams. #teamnike #Serena23 #JustDoIt @Nikecourt pic.twitter.com/X9fi2jFHxj
— Frank Yang (@frvnkyvng) January 30, 2017
Winning tournaments is not just about the trophy, but more importantly about the person who holds it. #teamnike #Serena23 #JustDoIt pic.twitter.com/ishgLSwnBn
— Kellan Hendry (@Kellansworld) February 12, 2017