Vine Baseball Cards

For MLB 13: The Show, we combined the ultimate old-school sharing medium with a new-school sharing platform. In our attempt to "reinvent" the baseball card on Vine we might have created one of the first ever NFTs. Custom Vine baseball cards built for some of our most loyal community members.

Role: Brand Manager
Company: PlayStation
Agency: Deutsch LA

This is the most impressive Vine brand campaign we’ve seen yet”
— Business Insider
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Baseball Is Better // Social Content

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MLB 13 // TV Spots