Baseball Is Better // Social Content

For the lead up to the release of MLB 14 The Show, we created an entire content strategy using the fun and quirky personalities of some of the worlds greatest baseball players. The content (video, images, gifs) was customized for media placement across Twitter, Facebook and Youtube The campaign theme of “Better” aligned with not only the athlete’s desire to be their best, but the launch of MLB The Show on PS4 for the first time ever. The video game and the sport were better than ever.

Role: Sr. Brand Manager
Company: PlayStation
Agency: Mutt Industries