Destroyer Burrito

AKQA combined social media (including one of the first implementations of the newly launched Facebook Places) and a mobile food truck to promote Nike Sportswear's Varsity Destroyer jacket. We teamed up with popular Portland food truck, Koi Fusion during Musicfest NW to allow followers of @nikesportswear and @koifusionpdx to get a free jacket at the Koi truck, disguised as a monster Destroyer Burrito.

Role: Sr. Account Executive
Agency: AKQA
Client: Nike
Awards: 2011 Addy Gold