Defiant // Athletics West

They broke rules. They broke records. They broke limits. This is the story of the defiant dozen that put American track and field on the map and changed running as we know it today. A campaign about a ragtag group of misfits who, together with Phil Knight and Bill Bowerman, re-wrote the rules of running. The campaign included an interactive film and an interactive online site experience, along with in-store posters and print. The story was played out online and in Nike stores across the country.

Role: Sr. Account Executive
Agency: AKQA
Client: Nike