EA SPORTS Draft Camp

The first ever NBA Live Draft Camp, held May 2007, brought six prospects that were entering the 2007 Draft – Kevin Durant, Joakim Noah, Al Horford, Corey Brewer, Julian Wright, and Brandan Wright – to the EA Canada studios in Burnaby. At the time, this was the largest NBA athlete PR and marketing event EA had ever undertaken. Once there, athletes were outfitted in motion capture suits and hit the mo-cap court, assisting the developers in getting their signature styles into NBA Live 08. They also filmed brief interviews in which they talked about their history with basketball video games, their experiences providing motion capture for NBA Live 08, and the concept of Go-To Moves, which was one of the key new features in the game.

Role: Product Manager, EA SPORTS
Company: Electronic Arts

Coverage: ESPN // Hangin with the Lotto Boys