Creators @ Twitter
In 2018 I took over the team responsible for managing the growing community of Creators at Twitter. The effort in the following 4 years was spent re-imagining how to define, support and create monetization opportunities for Creators on Twitter. The positioning of a Twitter Creator is unique - one defined by unfiltered access and true connections with a community through conversation. Though the work of this amazing team we established and scaled the Twitter named account list of Creators, developed new and innovative Creator monetization and product education programs and onboarded hundreds of Creators into branded content campaigns.
Role: Global Head of Creators and Branded Content
Company: Twitter